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Activation and Retention Strategy(Copied)

  • Live

  • Strategy
  • 10 weeks
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Key takeaways

  • Optimizing the Signup Flow
  • Optimizing the Signup Flow
  • Conducting a Retention Cohort Analysis

Course overview

Get started with the second course in the Growth Product Manager Nanodegree program. Hone specialized Product Management skills in activation and retention strategy by learning how to guide users through the activation funnel as fast as possible, so they reach your products aha-moment. Apply the fundamentals of increasing customer engagement, and learn how to analyze cohorts to identify key factors for retention. You will also deploy experiments to improve customer lifetime value and decrease churn rate.

Syllabus

01

Module 1

02

Module 2

This Course Includes

  • Educational Content
  • Lifetime Access
  • Quizzes and Assignments
  • Downloadable Resources
  • Certificate of Completion
  • Taught by an Industry Expert

Instructors

Instructor Picture

Ahmed Shams Eldin

Managing Director - Head of Research, EFG Hermes; Adjunct Faculty, the American University in Cairo (AUC)
Ahmed Shams El Din is a Managing Director, Head of Research and a member of the IB Management Committee at EFG Hermes. Shams is a board member at ValU, a fast growing Fintech/consumer finance startup. He is also an adjunct Faculty at the American University in Cairo (AUC), where he teaches corporate finance and investments.
Ahmed Shams El Din is a Managing Director, Head of Research and a member of the IB Management Committee at EFG Hermes. Shams is a board member at ValU, a fast growing Fintech/consumer finance startup. He is also an adjunct Faculty at the American University in Cairo (AUC), where he teaches corporate finance and investments.
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